Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape of rock and roll. Continuing their passion for innovation and high-quality products, Ernie Ball PARADIGM electric and acoustic guitar strings are the worlds most advanced string technology ever created. Featuring the first fully backed guarantee - if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.
Product Features:
STRENGTH
- Up to 37% more tensile strength than traditional string sets
- Up to 70% more fatigue strength than traditional string sets
- New state-of-the-art wire drawing process & RPS technology ensures ZERO loss of strength
LONGEVITY
- Plasma Enhanced wrap wire for increased corrosion resistance and longevity
- Everlast nano-treatment for unprecedented repellency of oils, sweat and build up
TONE
- Legendary Slinky tone
- All the advantages of a coated string without affecting tone or sustain
- No flaking or difference in feel than traditional strings
Media
Ernie Ball Paradigm: Stronger Than Paul GilbertWatch Video
Youtube video product demo
Description: We asked Paul Gilbert to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.
Ernie Ball: Born to Innovate - Three Generations of String MakersWatch Video
Youtube video product demo
Description: For more than 50 years and three generations our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind our family’s uncompromising commitment to innovation and tone as well as the making of our latest string advancement, PARADIGM.
Ernie Ball Paradigm: Stronger Than Paul GilbertWatch Video
Youtube video product demo
Description: We asked Paul Gilbert to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.
Ernie Ball: Born to Innovate - Three Generations of String MakersWatch Video
Youtube video product demo
Description: For more than 50 years and three generations our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind our family’s uncompromising commitment to innovation and tone as well as the making of our latest string advancement, PARADIGM.
Q & A
There are currently no questions for this product.
They do what they are advertised 2 of 2 customers found this review helpful
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Product Experience I own it
Closest Store Brampton, Ontario
THEY JUST DON’T BREAK! I put these strings on my esp and even when I bent the strings and pulled the floyd it just wouldn’t break. Very expensive though
Posted by Nick on Oct 17, 2019
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Solid Strings, Useless Warranty 3 of 6 customers found this review helpful
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Product Experience I own it
Closest Store Brampton, Ontario
So these strings do sound/feel/play nice (not sure if its $10 nicer than regular strings) but the warranty bit is a waste of time. Do not buy these if your intention is to use the warranty. They ask you to print forms, mail in the strings + original packaging + original receipt, then you have to wait while they evaluate your claim and send you new strings
Just buy regular Ernie Balls. Don't waste your time with trying to get them to honour the warranty
Posted by Dan on Oct 12, 2017
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Good, Expensive, but good 4 of 4 customers found this review helpful
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Product Experience I own it
Closest Store Brampton, Ontario
At $20 they are on the expensive side of strings, with that being said...they do sound exceptional good (to the trained ear)
seeing as they last 2-4x longer than your regular slink's I'd say the value is decent. especially for Floating tremolo guitars.
on a side note, they are CRAZY smooth on the 3 thinner strings, not quite as crazy as the Conspiracy theory that HAARP has an earthquake pointed at California...but still exceptionally crazy smooth. almost coated feeling.
Posted by Steve on May 20, 2017
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Good Strings but the price is ridiculous 2 of 7 customers found this review helpful
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Product Experience I own it
Closest Store Calgary Chinook, Alberta
They feel and sound like plain old slinkies. Yes they are hard to break but if you are constantly snapping strings it is probably your technique or your guitar that is the issue not the strings.
Posted by Pablo Tatl?m on May 9, 2017
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Long & McQuade is a family-owned Canadian business that has been servicing the Canadian music industry for over 60 years. Our experienced team of experts offers the highest level of before- and after-sale service. Our policies and services are designed to provide you with the ideal shopping experience.
